Address Labels & Envelopes ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Address Labels & Envelopes to dominate the Utilities category in 2025.
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Executive Summary
Keyword Strategy
Stacks exact-match 'Address Labels', 'Envelopes', 'Mail', and 'Christmas list printing' across title/subtitle.
Positioning
Positions as the fastest way to print real-world mail-outs ('in minutes') rather than a generic label designer tool.
Notable Pattern
Combines evergreen mail keywords with seasonal 'Christmas' and social proof ('No. 1 iPad Utilities App last Christmas').
Top Priority Keywords
Which Keywords Does Address Labels & Envelopes Rank For?
According to AppFlight's keyword research, Address Labels & Envelopes targets 17 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
labels envelopes | 87 | 59 | #1 | 76% |
mailing labels | 87 | 66 | #2 | 72% |
address | 98 | 92 | #5 | 68% |
print labels | 93 | 71 | #5 | 68% |
mailing list | 76 | 63 | #3 | 66% |
label editor | 92 | 68 | #13 | 61% |
custom labels | 66 | 66 | #9 | 56% |
label designer | 92 | 71 | #32 | 55% |
label maker | 92 | 70 | #33 | 55% |
label printer | 64 | 62 | #33 | 48% |
airprint | 95 | 68 | N/A | 35% |
icloud sync | 80 | 61 | N/A | 32% |
shipping | 100 | 93 | N/A | 31% |
christmas cards | 82 | 69 | N/A | 31% |
holiday cards | 84 | 72 | N/A | 31% |
send cards | 78 | 68 | N/A | 30% |
card tracker | 69 | 61 | N/A | 28% |
Why Does Address Labels & Envelopes's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Address Labels & Envelopes successful in the App Store
The description reinforces these terms with natural repetition, increasing keyword density around its main concepts. Phrases like “Print your mailing/cards address labels and envelopes in minutes,” “Excellent for organising Christmas card or other mailing lists,” and “Most Avery label sheet types supported” all restate key queries while reading like normal copy. By covering “mailing”, “cards”, “mailing lists”, and “Avery labels”, the app likely ranks for a long tail of label-printing intent (e.g., “mailing labels”, “Avery address labels”) without visible keyword stuffing.
Positioning-wise, the app leans into speed and reliability instead of generic feature lists. Phrases like “Print… in minutes”, “Address Labels takes care of fitting the text/image to the label size”, and “You just supply the contents… AddressLabels does the rest” sell a time-saving workflow, which is exactly what stressed holiday mailers care about. The explicit use case “Excellent for organising Christmas card… lists” plus reuse “year after year” moves it from a simple utility to a repeat seasonal tool that users depend on annually.
A clever tactic is the mix of seasonal and evergreen hooks. “Christmas List Printing”, “Christmas card” and “No. 1 iPad Utilities App last Christmas on USA and UK stores” are tuned to capitalize on the huge Q4 spike in holiday mailing searches. At the same time, generic terms like “mailing”, “address labels”, “envelopes”, and “Avery label sheet types” keep the app relevant for year-round office and home use. The mention of cloud syncing with the Mac app subtly differentiates it from single-platform competitors and attracts higher-value users who print from multiple devices.
Social proof is used as a performance-driven keyword booster rather than vanity. Calling out “No. 1 iPad Utilities App last Christmas” supports higher conversion on competitive queries like “address labels” and “envelopes”, especially when many look-alike apps exist. This line also reinforces the seasonal narrative: if it dominated last Christmas, it’s a safe pick for this Christmas. Combined with clear compatibility messaging (“Most Avery label sheet types supported”), the listing reassures users that it will work with their existing supplies, closing the loop from discovery to install with minimal friction.
What Alternative ASO Strategies Could Address Labels & Envelopes Use?
AppFlight's AI analyzed Address Labels & Envelopes's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Address Labels & Envelopes
States exactly what the app does in plain language, reducing decision friction for task-focused shoppers.
Mailing Labels & Envelopes
Highlights the core use case of mailing to instantly match users searching for a quick way to prepare post.
Print Labels for Envelopes
Emphasizes the action and outcome to appeal to users looking for a fast, practical printing solution.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Mailing list & card tracker
Combines organization and tracking to reassure users they can manage every recipient in one place.
Custom labels & iCloud sync
Pairs personalization with seamless syncing to signal both creativity and reliability.
Label maker for holiday cards
Connects everyday labeling with a high-emotion seasonal task to make the app feel immediately useful.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Speed through holiday and Christmas cards: create mailing labels, track and send cards, and print on envelopes straight from your iPhone or iPad.
Rationale: Targets the stress of seasonal card sending and promises a simple, fast way to get everything printed and mailed.
Optimized Description
Restructured for clarity, scannability, and conversion
Tired of handwriting addresses for every card, invitation, or parcel? Address Labels & Envelopes lets you print your labels so they line up perfectly on popular label sheets or directly on envelopes in just a few taps. Whether you’re sending Christmas cards, holiday cards, party invites, wedding announcements, or parcels, keep everything organised and ready to send in one place. CREATE & MANAGE LISTS EASILY • Build a mailing list from Contacts, CSV spreadsheets, or manual entry in seconds. • Use flexible label editor tools to adjust fonts, layout, and add images or logos. • Make custom labels for storage boxes, jars, files, gifts, and more. • Save favourite layouts so you don’t have to be a label designer every time. FAST, RELIABLE PRINTING • Print to standard label sheets (including many Avery formats), a label printer such as compatible Brother Wi‑Fi models, or straight onto envelopes. • Use AirPrint or create a PDF to print your label sheets from any connected printer. • Supports USPS IM barcodes for many US addresses to help streamline bulk mail. • Works with most printers, including a wide range of standard and custom envelope sizes. SMARTER CARD TRACKING • Built‑in card tracker remembers who you wrote to, who you mailed or hand‑delivered cards to, and how many replies you received. • Quickly see who you still need to send cards to before important dates. • Check each person’s history so you never miss someone who sent you a card last year. STAY ORGANISED YEAR AFTER YEAR • Reuse the same lists for future Christmas cards and events, saving time every season. • Sync lists securely between iPhone, iPad, and Mac with iCloud sync, so you can edit anywhere. • Use nicknames, household names (like “The Smiths”), or company names on printed labels while keeping full contact details in the app. • Sort by name, ZIP/postcode, birthday, or your own custom order to target specific neighbourhoods and mailing routes. PLUS, THOUGHTFUL EXTRAS • Create return labels in a couple of taps. • Store extra info such as children’s names or notes for each contact. • Share lists via email or AirDrop, and export to CSV for use in other tools. • Clear in‑app help and full instructions at https://ios.addresslabels.app, plus responsive email support. Download Address Labels & Envelopes today and turn the yearly chore of addressing and mailing into a quick, stress‑free part of your celebrations and everyday shipping.
Rationale: Opens by mirroring the user’s pain of handwriting, then walks through organization, printing, and tracking benefits before closing with a clear promise of saving time and stress.
What Can You Learn from Address Labels & Envelopes's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Combine 2–3 exact-match head terms in the title (e.g., “Address Labels & Envelopes”) to own your most obvious, high-intent searches.
Use the subtitle to widen your keyword cluster with closely related stems (e.g., “Mail” + “Christmas List Printing”) instead of repeating title terms.
Write descriptions that naturally repeat core phrases (“address labels”, “envelopes”, “Avery labels”) 3–5 times without sounding like keyword stuffing.
Anchor your copy in a concrete workflow and outcome (“Print… in minutes”, “use your list year after year”) rather than abstract features.
Blend seasonal use cases (“Christmas card lists”) with evergreen ones (“mailing lists”) so you spike in Q4 but still attract installs all year.
Add specific compatibility hooks (“Most Avery label sheet types supported”) to capture long-tail, high-intent hardware/supply-related searches.
Leverage proven, time-bound social proof (“No. 1 iPad Utilities App last Christmas”) to lift conversion on competitive, generic keywords.