AdGuard Pro — adblock&privacy ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by AdGuard Pro — adblock&privacy to dominate the Utilities category in 2025.
💡 Building an app like AdGuard Pro — adblock&privacy? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Stacks 3 head terms in title/subtitle ('adblock', 'privacy', 'anti-tracking') to dominate Safari blocking searches
Positioning
Combines 'Pro', 'open source', and 'privacy' to pitch a premium yet transparent security tool vs generic adblockers
Notable Pattern
Uses both 'adblock&privacy' and 'adblocker' variants to capture exact-match, brand, and typo traffic in minimal characters
Top Priority Keywords
Which Keywords Does AdGuard Pro — adblock&privacy Rank For?
According to AppFlight's keyword research, AdGuard Pro — adblock&privacy targets 20 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
adguard pro | 80 | 63 | #1 | 74% |
pro adblockprivacy | 81 | 59 | #4 | 66% |
cookie blocker | 91 | 66 | #16 | 60% |
pop-ups | 81 | 55 | #14 | 59% |
tracker blocker | 90 | 63 | #21 | 58% |
ad blocking | 91 | 75 | #23 | 57% |
adblocker | 91 | 66 | #28 | 57% |
ad-free | 85 | 67 | #22 | 56% |
pop-up blocker | 81 | 63 | #20 | 56% |
ad blocker | 91 | 81 | #32 | 54% |
block ads | 81 | 74 | #23 | 54% |
safari | 100 | 76 | N/A | 35% |
fast browser | 94 | 69 | N/A | 34% |
tracking protection | 90 | 67 | N/A | 34% |
secure browsing | 92 | 71 | N/A | 33% |
block trackers | 89 | 68 | N/A | 33% |
video ads | 86 | 64 | N/A | 33% |
private browser | 93 | 77 | N/A | 32% |
whitelist | 82 | 64 | N/A | 32% |
save data | 73 | 53 | N/A | 31% |
anonymous | 89 | 83 | N/A | 30% |
vpn | 95 | 96 | N/A | 30% |
content blocker | 71 | 67 | N/A | 28% |
no-logging | 61 | 54 | N/A | 28% |
open source | 61 | 66 | N/A | 25% |
Why Does AdGuard Pro — adblock&privacy's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make AdGuard Pro — adblock&privacy successful in the App Store
In the description, the opening line hits the most important contextual anchor: "ad blocker for Safari". Mentioning Safari in the first sentence tightly aligns with what iOS users actually search ("Safari ad blocker", "ad blocker for Safari") and reinforces category relevance. Phrases like "ultra-efficient ad blocker" and "advanced tracking protection" mix performance language with security language, letting the same keywords rank for both utility and privacy-driven searches. By repeating concepts like "ad blocker", "ad blocking", and "tracking protection" naturally, they create dense but readable semantic coverage around their main queries.
Their feature bullets are written to maximize real-world keyword variants instead of vague marketing copy. The "Safari ad blocking" bullet lists "banners, pop-ups and video ads", which doubles as long-tail coverage for people searching "block pop ups" or "block video ads". Terms like "whitelist your favorite websites" and "manual blocking tool" cater to power users, while silently adding more search hooks ("whitelist", "manual block") that smaller competitors often ignore. This balances breadth (many related phrases) with depth (strong focus on a single problem domain).
Positioning-wise, AdGuard Pro leans into trust and control to stand out in a sensitive category. Calling out "open source", "totally transparent" and "safe to use" directly addresses user fears around VPN-like blockers and shady profiles, which likely boosts conversion on privacy-conscious traffic. The "Pro" label plus advanced-sounding features (manual blocking, whitelists, anti-tracking) frames the app as a power-user utility, not just a basic ad blocker. For an indie, this combination—clear head terms, Safari-specific context, and a trust-first message—is exactly what helps an app compete against bigger ad-block brands in the Utilities category.
What Alternative ASO Strategies Could AdGuard Pro — adblock&privacy Use?
AppFlight's AI analyzed AdGuard Pro — adblock&privacy's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
AdGuard Pro: Adblock & Privacy
Highlights both the app’s core job and privacy focus to quickly reassure users seeking control over their browsing.
AdGuard Pro: Safari Ad Block
Pairs the brand with a clear browser-specific benefit to attract users actively looking to clean up their mobile browsing.
AdGuard: Adblock & Privacy
Uses a concise, descriptive promise to make the app’s purpose instantly obvious and trustworthy at a glance.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Ad-free web, secure browsing
Connects a calmer online experience with safety to tap into users’ desire for both comfort and protection.
Fast pop-up blocker, ad-free
Combines speed and relief from interruptions to appeal to users frustrated by intrusive on-page elements.
Tracker blocker to save data
Frames privacy tools as a way to reduce costs and clutter, speaking to practical, everyday benefits.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Get a powerful ad blocker with tracking protection and secure browsing—speed up pages, cut pop-ups and keep your data and battery for what matters.
Rationale: Uses an outcome-focused before/after contrast to make the upgrade to a cleaner, safer web feel immediately worthwhile.
Optimized Description
Restructured for clarity, scannability, and conversion
Browse the web without banners, pop-ups or trackers slowing you down. AdGuard turns your iPhone or iPad into a clean, private browser that puts you in control. CLEANER, FASTER WEB - Powerful ad blocking removes banners, overlays, video ads and other visual clutter. - Advanced content filters block ads before they load, so pages feel like a fast browser again. - Built‑in pop-up and cookie blocker keep distractions out of your way. PRIVACY & SECURITY - Stop analytics scripts and block trackers that try to follow you across sites. - Use DNS-based protection to hide your queries from snoops and unsafe networks. - Security filters warn you about phishing, malware and other dangerous pages. FULL CONTROL - Choose from dozens of filter lists or add your own rules for a truly custom adblocker. - Whitelist favorite sites in a tap to support creators you trust. - Fine‑tune what to block on any page with an intuitive element picker. EFFICIENCY THAT PAYS OFF - Load fewer resources and save data on both Wi‑Fi and mobile connections. - Lighter pages help your battery last longer on everyday browsing. PRO FEATURES - Configure any DNS server, including encrypted providers, for extra privacy. - Apply extra security filters to stop malicious scripts like cryptojacking and fraud. - Sync settings across devices using your AdGuard account. AdGuard has been developing privacy tools for over a decade and is fully transparent with open-source components. Install now and regain a calmer, safer web experience in just a few taps.
Rationale: Presents problems first and then concrete, organized benefits to build trust, reduce friction, and guide users smoothly toward installing.
What Can You Learn from AdGuard Pro — adblock&privacy's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
In your title, pair your brand with 1–2 head terms (e.g. "Brand — adblock & privacy") so every character reinforces a core search intent.
Use the subtitle to introduce a complementary niche (e.g. "anti-tracking", "parental control", "VPN security") instead of just repeating your title keywords.
Front-load platform and context terms like "for Safari", "for iPhone", or "for Home Screen" in the first sentence of your description to align with real search phrases.
List specific problem phrases in bullets ("banners, pop-ups, video ads") so you naturally cover long-tail queries like "block pop ups" or "block video ads" without keyword stuffing.
Include multiple natural variants of your main term ("adblock", "adblocker", "ad blocker", "ad blocking") throughout the description to build semantic depth.
Signal trust explicitly with phrases like "open source", "no tracking", or "transparent and safe to use" to improve conversion in security- and privacy-sensitive categories.
Target power users by naming advanced features ("whitelist", "manual rules", "custom filters"), which both adds unique keywords and strengthens a premium, Pro positioning.