AeroWeather Pro ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by AeroWeather Pro to dominate the Weather category in 2025.
💡 Building an app like AeroWeather Pro? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Leads with aviation jargon 'METAR' and 'TAF', capturing high-intent pilot traffic over generic 'weather'.
Positioning
Frames app as for 'pilots' and people 'serious about the weather', owning pro-grade aviation weather vs consumer apps.
Notable Pattern
Reuses the phrase 'current and precise weather' in subtitle+description to anchor a memorable, differentiated promise.
Top Priority Keywords
Which Keywords Does AeroWeather Pro Rank For?
According to AppFlight's keyword research, AeroWeather Pro targets 20 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
aeroweather pro | 86 | 68 | #1 | 76% |
flight briefing | 80 | 60 | #43 | 51% |
notam | 56 | 69 | #30 | 45% |
taf | 55 | 78 | #86 | 37% |
weather reports | 99 | 73 | N/A | 35% |
current weather | 100 | 76 | N/A | 35% |
weather app | 100 | 82 | N/A | 34% |
decoded weather | 83 | 61 | N/A | 33% |
severe weather alerts | 100 | 88 | N/A | 32% |
precipitation | 98 | 90 | N/A | 31% |
storm | 100 | 94 | N/A | 31% |
airports | 99 | 94 | N/A | 31% |
forecast | 100 | 98 | N/A | 31% |
flight planning | 84 | 75 | N/A | 30% |
flight log | 84 | 75 | N/A | 30% |
aviation weather | 84 | 77 | N/A | 30% |
interactive maps | 72 | 58 | N/A | 30% |
mobile efb | 72 | 62 | N/A | 29% |
live | 93 | 94 | N/A | 29% |
pilots | 76 | 72 | N/A | 28% |
snow | 80 | 82 | N/A | 28% |
rain | 80 | 88 | N/A | 26% |
real-time | 67 | 76 | N/A | 25% |
wind | 74 | 89 | N/A | 24% |
metar | 49 | 76 | N/A | 20% |
Why Does AeroWeather Pro's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make AeroWeather Pro successful in the App Store
The app smartly aligns its title, subtitle, and first description lines around a single core promise: accuracy. The subtitle “Current and precise weather” combines two valuable keyword angles (“current weather” + “precise weather”) while clearly signaling quality. The first description line repeats and sharpens this: “Current and precise weather conditions (METAR) and forecasts (TAF).” By pushing its best keywords and claim into the very first 150 characters, it maximizes relevance scoring and skimmability.
Positioning-wise, the opening sentence nails who the app is for: “pilots, aviation enthusiasts, and everyone who is serious about the weather.” This explicit audience call-out filters casual weather users and attracts professionals who expect to pay for reliability. Concrete phrases like “weather preflight-briefings” and “airports worldwide” map directly to real-world tasks and searches, boosting both keyword relevance and perceived utility. The result is a story of a specialized tool, not just another weather app.
Their feature wording also doubles as keyword coverage without feeling spammy. Terms like “raw METAR/TAF”, “fully decoded”, “easy understandable texts”, and “cached for offline” read as benefits yet quietly cover multiple long-tail queries (e.g., “decoded METAR”, “offline METAR”). This balance of readability and keyword density is why the copy feels professional, not stuffed. Indie developers can see how AeroWeather Pro turns precise feature language into searchable, high-intent phrases throughout the description.
What Alternative ASO Strategies Could AeroWeather Pro Use?
AppFlight's AI analyzed AeroWeather Pro's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
AeroWeather Pro: METAR TAF
Pairs the trusted brand with the exact data codes pilots search for to signal professional depth at a glance.
AeroWeather Pro: Aviation WX
Combines brand recognition with concise industry shorthand to immediately signal relevance to aviators.
AeroWeather Pro NOTAM TAF
Stacks high-value aviation acronyms to promise a complete preflight picture in very few characters.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Aviation weather & briefing
Highlights a complete workflow solution so pilots feel they can handle an entire preflight in one app.
Decoded weather for pilots
Reduces perceived complexity by stressing easy-to-read data tailored specifically to pilots.
Current weather reports
Reassures users they’ll get up-to-the-minute conditions without clutter or delay.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Stay ahead of every approach with precise aviation weather, METAR/TAF, NOTAM, and custom alerts to streamline your next flight briefing and planning in minutes.
Rationale: Creates urgency and control by linking safety-critical insights with time-saving convenience for busy pilots.
Optimized Description
Restructured for clarity, scannability, and conversion
AeroWeather Pro gives pilots, dispatchers, and aviation enthusiasts fast access to airport METAR, TAF, and NOTAM so you can make confident decisions before every flight. Get the full picture in seconds • View worldwide METAR and TAF in raw code or fully decoded, easy-to-read text. • See conditions, trends, and changes at a glance with a clean, pilot-focused layout. • Cache recent data for offline use when coverage is limited. Built for real-world flight briefing and planning • Organize stations into groups (home base, routes, nearby) and hide or show them as needed. • Sync your custom station groups securely via iCloud (CloudKit) across supported devices.* • Quickly review US ATC delay information and access US FlightService (where available). • Check webcam images near airports (powered by windy.com) to visualize conditions. Stay ahead with smart alerts • Set up METAR-based alerts for each station using criteria like flight rules, wind, temperature, pressure, visibility, and present weather. • Get notified when critical thresholds are met (for example when conditions drop to IFR) so you can react early. • Use notifications to support safer go/no-go decisions and better situational awareness. Rich airport information • Access a built-in global airport database with runways, elevation, and key operational details. • See sunrise, sunset, twilight, and moon times plus local time zones for better schedule planning. • Enable built-in special groups such as nearby stations and earthquakes to tailor your overview. Advanced data options** With an active subscription, additional features become available, including: • Dedicated, certified METAR/TAF data source from redundant servers. • Meteograms for quick visual trends. • Push alerts for METAR changes. • D-ATIS at larger US airports. • Area Forecast Discussions (US only). • RVR data (US and Germany where available). • Home Screen widgets for METAR, plots, and meteograms. • Imagery, charts, and SIGMETs (with higher-tier subscription). Apple Watch support • See a customized list of stations on Apple Watch or automatically show nearby fields. • View METAR and TAF directly on your wrist. • Add complications to stay updated without opening the app. Subscriptions & purchases • Some advanced features require an auto-renewable subscription shared between AeroWeather Lite and Pro when using the same iCloud Apple ID. • Previously purchased one-time unlocks remain available and work with or without a subscription.* • Subscription periods and pricing are shown in the app; you can manage or cancel anytime in your account settings. • If a free trial is offered, payment is charged to your Apple ID at the end of the trial unless canceled at least 24 hours beforehand. For a full feature overview and the complete Subscription Terms of Use, please visit: https://www.lakehorn.com/subscription-terms-of-use/ *Certain additional features require a one-time in-app purchase. **Availability of some data types and services may vary by region.
Rationale: Leads with outcome-focused benefits, then breaks features into scannable sections that reduce complexity and build trust before installation.
What Can You Learn from AeroWeather Pro's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Pick a narrow, high-intent niche (like aviation weather) and lean hard into its jargon (e.g., METAR, TAF) to escape generic category wars.
Use your subtitle to express a sharp value promise plus keywords, like “Current and precise weather” instead of vague taglines.
Call out your audience explicitly (“for pilots”, “for power users”) in the first line of the description to improve both relevance and conversion.
Repeat a distinctive phrase (e.g., “current and precise weather”) in subtitle + opening description to anchor a memorable positioning.
Turn core features into keyword-rich phrases: “raw and decoded METAR/TAF”, “cached for offline”, “worldwide airports” instead of generic feature lists.
Include real-world use cases (“for preflight-briefings”, “for route planning”) to capture long-tail, high-intent queries tied to jobs-to-be-done.
Avoid stuffing generic terms; let specific, pro-grade wording do double duty as both clear messaging and powerful long-tail keyword coverage.