CamScanner + | OCR Scanner ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by CamScanner + | OCR Scanner to dominate the Productivity category in 2025.
💡 Building an app like CamScanner + | OCR Scanner? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Stacks 6 high-intent terms in title/subtitle (scanner, OCR, scan, sign, fax, PDF document) for broad capture
Positioning
Leads with utility triplet 'Scan, Sign & Fax' to own the all‑in‑one mobile document workflow niche
Notable Pattern
Uses award + “200,000 new registrations per day” in first lines to trade ASO visibility for higher conversion
Top Priority Keywords
Which Keywords Does CamScanner + | OCR Scanner Rank For?
According to AppFlight's keyword research, CamScanner + | OCR Scanner targets 20 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
camscanner ocr | 95 | 67 | #2 | 74% |
image ocr | 87 | 64 | #6 | 65% |
ocr scanner | 94 | 69 | #20 | 59% |
receipt scanner | 100 | 77 | #41 | 56% |
scan to pdf | 97 | 70 | #85 | 51% |
share documents | 94 | 72 | #82 | 50% |
text scanner | 88 | 72 | #81 | 48% |
document scanner | 97 | 88 | #95 | 48% |
pdf scanner | 97 | 79 | N/A | 33% |
scan documents | 97 | 79 | N/A | 33% |
auto crop | 86 | 63 | N/A | 33% |
photo to pdf | 91 | 71 | N/A | 33% |
mobile scanner | 92 | 74 | N/A | 33% |
photo scanner | 95 | 81 | N/A | 32% |
cloud | 100 | 92 | N/A | 32% |
email | 100 | 97 | N/A | 31% |
handwriting recognition | 80 | 69 | N/A | 30% |
pdf converter | 95 | 94 | N/A | 30% |
sign documents | 86 | 79 | N/A | 30% |
image to text | 86 | 83 | N/A | 29% |
jpg to pdf | 68 | 64 | N/A | 28% |
business card scanner | 76 | 78 | N/A | 27% |
auto capture | 52 | 42 | N/A | 27% |
fax | 81 | 92 | N/A | 26% |
Why Does CamScanner + | OCR Scanner's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make CamScanner + | OCR Scanner successful in the App Store
The opening description line is short but packed with task-oriented language: “Scan docs into clear & sharp image/PDF, to email, fax, print or save to cloud.” In one sentence they repeat or imply “scan, docs, image, PDF, email, fax, print, cloud”, covering both core and long‑tail queries. Keeping this first line tight and readable boosts skim-to-comprehension speed, which directly supports conversion from search results. Every verb maps to a concrete job-to-be-done, making the listing feel like a solution, not a feature dump.
They then layer in social proof and authority signals early: “Over 200,000 new registrations per day”, “App Store Best of 2014”, and a TIME ‘50 Best iPhone Apps’ mention. These lines don’t add keywords, but they likely raise tap-through and install rates, which the algorithm rewards. By front-loading this proof, they turn generic “scanner” traffic into trust quickly, out-converting less established competitors on the same keywords.
Finally, the paid features section subtly reinforces valuable long‑tail keywords like “Recognize and extract texts”, “Larger cloud space”, “Export PDFs without watermark”, and “Ad-free”. Phrases such as “recognize and extract texts” and “PDFs without watermark” naturally capture users searching for OCR quality or watermark removal. The clear contrast with the free version (“400M vs 200M”, “no ads”) sharpens their premium productivity positioning. Overall, they combine broad scanner terms with differentiated benefits (OCR, fax, no watermark) to win both reach and relevance in a crowded category.
What Alternative ASO Strategies Could CamScanner + | OCR Scanner Use?
AppFlight's AI analyzed CamScanner + | OCR Scanner's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
CamScanner: OCR Scanner PDF
Combines the brand with a clear promise of accurate scanning and PDF output to immediately signal utility and professionalism.
CamScanner: Receipt Scanner
Highlights a specific high-value use case to attract users who need a reliable tool for managing expenses and paperwork.
CamScanner: Scan to PDF
Focuses on the desired end result so users instantly see that the app solves their core document conversion need.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Image OCR & mobile scanner
Reassures users that everyday photos become high-quality scans with accurate text capture on the go.
Share documents & text scan
Emphasizes effortless sharing and text extraction to appeal to users who work across teams and apps.
Auto crop, photo to PDF
Spotlights convenience features that reduce manual work and make clean digital copies feel effortless.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Turn your phone into a secure document scanner with fast OCR, auto crop and scan to PDF, then share documents or send by email in seconds.
Rationale: Uses a quick before-and-after transformation plus time-saving benefits to motivate immediate installation.
Optimized Description
Restructured for clarity, scannability, and conversion
CamScanner transforms your iPhone and iPad into a fast mobile scanner and PDF creator, giving you clear digital copies of any paper item whenever you need them. Use it at work, school or home to quickly scan documents, receipts, notes and IDs, then keep everything organized and accessible on all your devices. CRYSTAL‑CLEAR SCANS • Smart camera automatically detects borders and corrects perspective for sharp, readable pages, even in low light. • Remove shadows and enhance contrast so printed text and handwriting are easy to read. POWERFUL OCR & TEXT TOOLS • Use advanced image OCR to turn pictures into editable text; the app works as an image to text and text scanner so you can copy, search and reuse content instantly. • With CamScanner OCR technology, your scans become searchable and editable. • Turn any page into an OCR scanner that pulls out key details, supports accurate handwriting recognition and lets you copy and share text with ease. PDF CREATION & EXPORT • Convert photo to PDF in a tap, merge pages, reorder them and control file size and quality. • Use CamScanner as your all‑in‑one PDF scanner and PDF converter so you can send clean files to clients, classmates or your own archive. • Export multipage documents as high‑quality PDF or JPEG and share via links, messaging or your favorite apps. ORGANIZE & PROTECT • Rely on CamScanner as your go‑to receipt scanner to track expenses and store proofs of purchase securely. • Use folders, tags and fast search to find any page in seconds, whether it’s a contract, ID or homework. • Sync to the cloud to access your library from phone, tablet or computer, and protect sensitive files with passcodes and encryption. • Quickly sign documents and add annotations or custom watermarks before you send or archive them. PERFECT FOR EVERYDAY USE • Capture bills, contracts, whiteboards, books, notes, business cards and more in one place. • Turn old papers and pictures into crisp digital copies—CamScanner is also a handy photo scanner for saving postcards, books and slides. • Collaborate by inviting others to view and comment on shared folders. PREMIUM UPGRADE Subscribe to unlock even more powerful tools: • Edit OCR results and export text files. • Enjoy higher limits, extra cloud storage and larger collaboration spaces. • Batch download or upload scans from supported cloud services. • Import PDF files for further editing and markup. • Access advanced modes for ID and document templates. SUBSCRIPTION DETAILS • Payment is charged to your Apple ID account at confirmation of purchase. • Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. • You can manage or turn off auto‑renewal in Account Settings after purchase. • Any unused portion of a free trial, if offered, is forfeited when you purchase a subscription. Privacy Policy: https://www.camscanner.com/app/privacy?language=en-us Terms of Use: https://www.camscanner.com/app/service?language=en-us
Rationale: Presents a clear progression from everyday problems to concrete benefits, reducing friction by detailing capabilities, safety, and upgrade terms in a straightforward, professional tone.
What Can You Learn from CamScanner + | OCR Scanner's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Pack your title and subtitle with 5–7 distinct, non-repeating high-intent terms (e.g., scanner, OCR, PDF, fax) instead of brand-only wording.
Use a short, first description line that crams in concrete tasks (scan, email, fax, print, cloud) so users instantly see their job-to-be-done.
Front‑load social proof (daily users, press, awards) in the first 3–4 lines to boost conversion on competitive generic keywords.
Turn your feature list into keyword fuel: phrase items like “recognize and extract text” or “export PDFs without watermark” in natural, searchable language.
Differentiate your paid tier in ASO text with specific, value-heavy modifiers (more storage, no ads, no watermark) to attract high-intent power users.
Combine a strong brand term with at least one generic category keyword in the title (e.g., ‘Brand – PDF & OCR Scanner’) for dual branded + generic reach.
Map verbs in the subtitle to distinct workflows (“Scan, Sign & Fax”) so you rank for multiple related intents with a single concise phrase.