Goblin Tools ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Goblin Tools to dominate the Utilities category in 2025.
💡 Building an app like Goblin Tools? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Leans on niche terms like “neurospicy” and “neurodivergent” instead of generic “to-do list” battles.
Positioning
Frames as “smart tools for the neurospicy”, owning executive-dysfunction help vs generic productivity apps.
Notable Pattern
Names tools (“Magic Todo”, “Formalizer”, “Judge”) so each doubles as a searchable mini-feature and brand asset.
Top Priority Keywords
Which Keywords Does Goblin Tools Rank For?
According to AppFlight's keyword research, Goblin Tools targets 18 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
goblin tools | 64 | 67 | #1 | 69% |
neurodivergent | 55 | 67 | #4 | 58% |
executive function | 84 | 69 | #16 | 58% |
todo list | 87 | 64 | N/A | 33% |
productivity | 96 | 82 | N/A | 32% |
task manager | 83 | 72 | N/A | 30% |
task breakdown | 70 | 57 | N/A | 29% |
goal tracker | 84 | 79 | N/A | 29% |
checklist | 81 | 76 | N/A | 29% |
daily planner | 80 | 80 | N/A | 28% |
time estimator | 61 | 56 | N/A | 27% |
routines | 76 | 83 | N/A | 26% |
tone analyzer | 58 | 58 | N/A | 26% |
countdown | 79 | 89 | N/A | 26% |
timer | 76 | 88 | N/A | 25% |
focus | 75 | 88 | N/A | 25% |
formalizer | 34 | 29 | N/A | 24% |
habits | 74 | 90 | N/A | 24% |
Why Does Goblin Tools's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Goblin Tools successful in the App Store
The first sentence of the description (“This is an app version of the free website goblin.tools…”) is a quiet ASO power move. It reinforces cross-channel brand searches from the web (“goblin tools”, “goblin.tools app”) and builds trust by highlighting the free website origin. Mentioning “a collection of small, simple, single-task tools” repeats the simple tools concept, which aligns with user intent around “simple app” and “small tools” without sounding keyword-stuffed.
Each tool description is crafted so the feature name plus its explanation covers both branded and functional queries. “A Magic Todo list that automatically breaks down tasks into steps” lets them surface for “todo list”, “task breakdown”, and “break down tasks app” in a single line. “The Formalizer that transforms your language to be more formal, sociable, concise” quietly picks up intent like “make email more formal” and “rewrite message nicer”, while “The Judge that helps with interpreting tone” targets pain points like tone interpretation and “is this rude?” searches.
Strategically, Goblin Tools positions as executive-dysfunction support rather than a generic planner, using language like “overwhelming or difficult” and “neurodivergent people”. The playful term “neurospicy” is low-competition yet highly memorable, helping them dominate that identity search space and build word-of-mouth. By focusing on underserved, emotionally resonant queries (“task feels overwhelming”, “help me estimate time”) instead of mass-market buzzwords, they trade raw volume for high-intent installs and strong conversion from their niche audience.
What Alternative ASO Strategies Could Goblin Tools Use?
AppFlight's AI analyzed Goblin Tools's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Goblin Tools: Neurodivergent
Uses identity-affirming language to instantly signal that the app is built for people like the user.
Goblin Tools: Magic To-Do
Leads with the most magical, concrete tool to promise easy wins instead of hard work.
Goblin Tools: Brain Unjammer
Uses a playful metaphor to suggest relief from mental stuckness while keeping the brand clear.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Executive function made gentle
Reframes a painful struggle as something that will be treated kindly, lowering anxiety about trying the app.
Magic todo list, task steps
Promises automatic structure by combining a familiar list with step-by-step support.
Tone help & time estimator
Highlights two high-friction pain points—social wording and time planning—to broaden appeal.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Feeling stuck on the simplest tasks? Let Goblin Tools break things down, guess timelines, and soften social wording so your brain can breathe again.
Rationale: Uses empathetic language about feeling stuck to create an emotional hook and promise quick relief.
Optimized Description
Restructured for clarity, scannability, and conversion
Overwhelmed by everyday tasks, messages, or life admin? Goblin Tools is a small collection of smart helpers made for neurodivergent people and anyone whose executive function gets tangled by “simple” things. Turn vague intentions into clear steps, soften or sharpen your wording, and get a realistic sense of how long things might actually take. WHAT YOU CAN DO • Magic ToDo – A gentle todo list that breaks big jobs into a step-by-step checklist and soft task breakdown so you can start small, plan your day, and feel progress. • Formalizer – Rewrite what you type to sound more formal, friendly, assertive or concise, perfect for emails, texts and tricky conversations. • Judge – A tone analyzer that helps you understand how a message might come across before you send it. • Estimator – A time estimator that suggests how long tasks might take so you can build routines that actually fit your energy. • Compiler – Turn unfiltered brain dumps into sorted, actionable items you can drop into any task manager or goal tracker. • Chef – Describe the ingredients you have and get a simple recipe without needing to plan or search. KIND, LOW-PRESSURE DESIGN • Built to reduce shame and decision fatigue, not lecture you about productivity. • Simple, single-purpose tools with a calm interface and no accounts. • Works alongside any planner, calendar, checklist or daily planner system you already like. SUPPORT THE WEBSITE The original goblin.tools website stays free and ad-free; buying this app helps keep it running and supports the creator. Download Goblin Tools to get a tiny, nonjudgmental helper that breaks life into pieces your brain can handle.
Rationale: Step-by-step: mapped goblin tools → title, neurodivergent → title/description, executive function and todo list → subtitle/description, productivity/task manager/goal tracker/checklist/daily planner → description/keywords_field, then led with the user’s struggle, showcased benefits tool by tool, and closed with gentle reassurance and a clear invite to install.
What Can You Learn from Goblin Tools's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Use a brand-only title and let your subtitle carry the main positioning keyword, like “smart tools for [specific group]”.
Pick at least one niche identity or community term (e.g., “neurospicy”) where you can realistically dominate search results.
Name features so they work as both fun brands and functional keywords, like “Magic Todo” for task breakdown and to-do searches.
Open your description by tying into existing traffic sources (“app version of the free website…”) so web users can easily find your app.
Describe each feature in natural language that mirrors real queries (“breaks down tasks into steps”, “interpreting tone”) instead of keyword lists.
Lean into underserved, high-intent problems (overwhelm, time estimation, tone) rather than fighting over generic category terms.
Let your copy reflect the community’s own language; slang-like terms can create a low-competition, high-conversion keyword niche.