Noir - Dark Mode for Safari ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Noir - Dark Mode for Safari to dominate the Utilities category in 2025.
💡 Building an app like Noir - Dark Mode for Safari? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Centers title on exact-match query 'dark mode for safari', stacking feature + platform for high-intent search
Positioning
Frames itself as a comfort/eye‑strain solution ('Browse better at night') instead of just a Safari extension tool
Notable Pattern
Opens description with 2 short lines that repeat 'Safari extension' + 'dark mode' and a pain phrase ('won’t be blinded') for instant relevance
Top Priority Keywords
Which Keywords Does Noir - Dark Mode for Safari Rank For?
According to AppFlight's keyword research, Noir - Dark Mode for Safari targets 14 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
mode for | 86 | 77 | #1 | 76% |
noir dark | 72 | 53 | #1 | 72% |
custom dark style | 56 | 55 | #1 | 67% |
automatic dark mode | 44 | 48 | #1 | 63% |
night mode | 78 | 64 | #6 | 63% |
for safari | 92 | 87 | #10 | 62% |
safari extension | 77 | 65 | #10 | 59% |
dark theme | 77 | 59 | #11 | 59% |
popup blocker | 91 | 63 | N/A | 35% |
tracking protection | 90 | 67 | N/A | 34% |
ad blocker | 92 | 82 | N/A | 31% |
battery saver | 77 | 67 | N/A | 30% |
privacy | 93 | 92 | N/A | 30% |
eye strain | 38 | 63 | N/A | 19% |
Why Does Noir - Dark Mode for Safari's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Noir - Dark Mode for Safari successful in the App Store
The subtitle, “Browse better at night”, shifts from keyword stuffing to conversion. Instead of repeating “Safari” or “dark mode”, it speaks directly to the user’s core benefit: more comfortable night browsing. This line encodes two critical angles—use case (browsing) and time context (at night)—which both match how real users describe their problem (“websites are too bright at night”). That emotional/benefit-led subtitle helps turn search impressions into taps without bloating keyword density.
In the description, Noir front-loads clarity and pain relief: “Noir is a Safari extension that automatically adds a dark mode to every website you visit” followed immediately by “you won’t be blinded by bright websites ever again.” This gives Apple rich semantic signals with “Safari extension”, “dark mode”, and “every website”, while speaking in natural language that mirrors user complaints. The follow-up details about generating a custom dark style per site and doing it “so fast you won’t notice” position Noir as both high quality and invisible in use—exactly what power users want from a utility.
Compared to generic utilities that list features, Noir leans into a single, vivid scenario: late-night browsing on bright sites. Every element—title, subtitle, and early description lines—reinforces that scenario with consistent vocabulary (“dark mode”, “night”, “bright websites”, “browse”). This coherence helps Apple’s algorithm cluster the app around a tight search space while making the product feel obvious and “made for me” when users land on the page. For an indie dev, that combination of keyword focus + benefit clarity is a repeatable playbook.
What Alternative ASO Strategies Could Noir - Dark Mode for Safari Use?
AppFlight's AI analyzed Noir - Dark Mode for Safari's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Noir: Dark Mode for Safari
States the brand and outcome in plain language so users instantly recognize the solution they’re seeking.
Noir Dark Mode for Safari
Creates a tight link between brand and function to build recall and trust at a glance.
Noir – Night Mode for Safari
Highlights the nighttime use case to resonate with people who browse in low light.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Automatic dark theme at night
Promises effort-free comfort, appealing to users who want set-and-forget relief from bright pages.
Safari extension, softer sites
Pairs the technical format with a comfort benefit to reassure both power users and casual readers.
Custom dark style on sites
Emphasizes personal control so users feel they can fine‑tune pages to match their preferences.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Turn every website into clean night mode that’s easy on your eyes, with automatic dark mode, strong privacy and no subscriptions or ads—just simple, relaxing browsing.
Rationale: Connects comfort, control, and peace of mind to reduce hesitation and encourage immediate installs.
Optimized Description
Restructured for clarity, scannability, and conversion
Browse the web at night without glare or eye strain. Noir adds an automatic dark mode to sites in Safari on iPhone and iPad, so bright pages instantly match your system appearance. Comfortable reading on every site • Applies a rich dark theme to almost any website you open in the browser. • Keeps contrast, images and highlights looking natural, not inverted or washed out. • Lets you pick from 20+ presets or create a custom dark style that fits your screen. Smart controls that stay out of the way • Follows system appearance, or set your own schedule for when pages should switch. • Enable or disable the extension per site, with quick access controls. • Works automatically in Safari on iOS and iPadOS—no manual refresh needed. Built for Safari on Apple devices • Deep integration as a Safari extension with shortcuts, widgets and Focus filters. • Syncs your preferences securely across devices with iCloud. Private by design • No tracking, no ads, no accounts—just strong privacy built in. • Made by an indie developer, with free updates and a straightforward one-time purchase. Make the web easier on your eyes in seconds—install Noir and enjoy calmer browsing tonight.
Rationale: Opens by naming the user’s pain, then quickly shows how the app removes that friction with clear sections that build trust and end in a direct invitation to install.
What Can You Learn from Noir - Dark Mode for Safari's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Use the pattern “Brand – Feature for Platform” in your title (e.g., “Acme – Dark Mode for Safari”) to hit multiple exact-match queries at once.
Let your subtitle sell the benefit, not the feature—swap “Ad blocker for Safari” for something like “Browse faster without distractions at night”.
Open your description with one sentence that defines what it is (“Safari extension for dark mode”) and one that names the pain (“no more blinding white pages”).
Anchor your metadata around one dominant head term (here, “dark mode for Safari”) and a few close variants instead of chasing 20 unrelated keywords.
Describe a vivid usage scenario (“late-night browsing”) so users instantly recognize themselves and are more likely to tap and install.
Repeat 2–3 core phrases naturally in the description (“Safari extension”, “dark mode”, “every website”) to strengthen relevance without obvious stuffing.
Prioritize speed and invisibility in your copy for utilities (e.g., “works automatically in the background”) to differentiate from clunkier competitors.