Planet Fitness ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Planet Fitness to dominate the Health & Fitness category in 2025.
💡 Building an app like Planet Fitness? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Leads with brand-only title, then packs subtitle/1st lines with 'workouts', 'exercise', 'activity tracking'.
Positioning
Positions as an inclusive 'gym in your pocket' with free digital workouts for non‑members, not just a membership tool.
Notable Pattern
Uses subtitle 'Workouts for everyone' to hit the 'workouts' head term while signaling all levels and body types in 3 words.
Top Priority Keywords
Which Keywords Does Planet Fitness Rank For?
According to AppFlight's keyword research, Planet Fitness targets 20 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
pf app | 100 | 66 | #1 | 80% |
planet fitness | 92 | 69 | #1 | 78% |
gym | 86 | 94 | #6 | 63% |
workout app | 85 | 84 | #49 | 49% |
fitness tracker | 93 | 68 | N/A | 34% |
diet tracker | 93 | 69 | N/A | 34% |
food tracker | 93 | 75 | N/A | 33% |
activity tracking | 86 | 66 | N/A | 33% |
exercise tutorials | 85 | 67 | N/A | 32% |
on-demand workouts | 83 | 66 | N/A | 32% |
workout planner | 85 | 73 | N/A | 31% |
health | 93 | 87 | N/A | 31% |
calorie tracker | 93 | 87 | N/A | 30% |
weight loss | 97 | 94 | N/A | 30% |
customized workouts | 74 | 60 | N/A | 30% |
nutrition | 92 | 90 | N/A | 30% |
lose weight | 92 | 90 | N/A | 30% |
personal trainer | 85 | 79 | N/A | 30% |
calorie counter | 92 | 93 | N/A | 29% |
build muscle | 82 | 78 | N/A | 29% |
strength training | 84 | 82 | N/A | 29% |
home workout | 83 | 81 | N/A | 29% |
intermittent fasting | 83 | 93 | N/A | 26% |
yoga | 81 | 92 | N/A | 26% |
membership | 60 | 75 | N/A | 23% |
Why Does Planet Fitness's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Planet Fitness successful in the App Store
The opening description lines stack multiple high-intent phrases without feeling stuffed. In two sentences they mention "tons of free features", "huge library of on-demand digital workouts", "helpful exercise tutorials", and "activity tracking". These map directly to common queries like "free workouts app", "home workout videos", and "workout tracker". By front-loading these terms, they maximize relevance for App Store search and "more like this" recommendations while users are still reading.
Messaging-wise, they differentiate with inclusive, access-first language: "not just Planet Fitness members", "fitness should be accessible for all", and "everyone" repeated early. Many gym-brand apps optimize only for members ("manage your membership", "check in", "find a club"), but Planet Fitness foregrounds free digital workouts for non-members. That widens their acquisition funnel beyond existing customers and makes the listing attractive even if a user has never visited a PF gym.
Finally, they smartly bridge digital engagement and offline revenue with the line "sign up for your membership in the PF App without visiting". This hits intent around "join gym", "gym membership" while selling a frictionless signup experience. The combo of clear value props (workouts, tutorials, tracking) and low-friction membership onboarding positions the app as both a standalone fitness product and a gateway to the physical gym, supporting strong conversion from search impressions to installs and then to paid memberships.
What Alternative ASO Strategies Could Planet Fitness Use?
AppFlight's AI analyzed Planet Fitness's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Planet Fitness: Gym & Workouts
Combines the trusted brand with a direct gym-workout benefit to quickly signal exactly what users get.
Planet Fitness Gym & Training
Highlights the brand plus training to appeal to users who want guidance, not just access to equipment.
Planet Fitness: Home & Gym
Stresses flexibility to work out anywhere, reassuring busy users they can fit fitness into real life.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
On-demand workouts & activity
Promises convenience and progress by pairing instant workouts with tracking in one line.
Exercise tutorials & tracking
Reduces gym intimidation by leading with guidance and simple progress tracking.
Fitness tracker & workout app
Frames the app as a two-in-one tool for logging movement and following structured workouts.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Free on-demand workouts, exercise tutorials, and activity tracking in the PF App—at home or at the gym. Download now and start your next workout.
Rationale: Spotlights valuable free features and ends with a direct action cue to nudge immediate installs.
Optimized Description
Restructured for clarity, scannability, and conversion
Turn every day into a gym day with the official Planet Fitness app — your Judgement Free Zone in your pocket. Whether you are a member or just starting your fitness journey, the PF app gives you free on-demand workouts, guided exercise tutorials, and simple activity tracking so you can move more at home or in the club. FREE WORKOUTS FOR EVERYONE - Stream on-demand workouts led by motivating trainers, with options for all fitness levels. - Follow sessions designed for home or gym so you can keep going wherever you are. - Use filters like time, focus, and equipment as your built-in workout planner. CONFIDENCE WITH EQUIPMENT & MOVES - Watch easy, step-by-step exercise tutorials to learn proper form. - Get comfortable with machines and movements so walking onto the floor feels less intimidating. - Build a routine that supports your goals, from weight loss to overall health. TRACK YOUR PROGRESS - Turn on activity tracking to log how often you move, in and out of the club. - See check-ins, minutes, and more so your phone feels like a simple fitness tracker. - Connect to Apple Health to keep your daily activity in one place. PERSONALIZED SUPPORT - Fill out your profile to get customized workouts that fit your interests and schedule. - Discover sessions that help you build muscle, improve endurance, or simply stay consistent. - Follow along with trainer-led videos that feel like having a personal coach in your pocket. EXCLUSIVE PERKS FOR MEMBERS - Check in quickly with a digital Club Pass — no key tag needed. - Use the Crowd Meter to see how busy your club is and pick the best time to visit. - Access special deals and discounts on brands you love to support your healthy lifestyle. - Invite friends to join and earn extra months through the Refer‑a‑Friend program (limits apply). PF BLACK CARD® BENEFITS - Upgrade right in the app to unlock added perks at participating locations. - Visit more clubs, bring a guest on every workout, and access premium PF+ content. - Relax and recover with options like massage chairs and HydroMassage™, where available. READY WHEN YOU ARE - No membership needed to explore free workouts and tutorials — everyone can get moving. - Members get even more features to make the gym easier, more comfortable, and more rewarding. Download the Planet Fitness app today and start your next workout — you got this. Restrictions, availability, and offers vary by location. Refer‑a‑Friend rewards, discounts, and PF Black Card® services are subject to change and local regulations; see your club and official terms for full details.
Rationale: Leads with inclusive, benefit-focused language that removes intimidation, then groups features by real-life value before ending with an encouraging call to start now.
What Can You Learn from Planet Fitness's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
If your brand is known, consider a clean brand-only title and shift generic keywords into the subtitle and description for relevance.
Use your subtitle to combine one primary head term (e.g., "workouts") with a strong angle (e.g., "for everyone") in under 30 characters.
Front-load your first 2–3 description sentences with 3–4 high-intent phrases that mirror real searches (e.g., "on-demand workouts", "exercise tutorials", "activity tracking").
Explicitly state who can use the app (members vs non-members, free vs paid) to capture broader search intent and reduce confusion-driven drop-off.
Turn your top use cases into compact keyword phrases ("digital workouts", "exercise tutorials", "activity tracking") and repeat them naturally in scannable spots.
If your app supports an offline service, highlight convenience terms like "sign up in the app" or "no visit required" to stand out in search results.
Balance emotional hooks ("gym in your pocket") with concrete category terms ("workouts", "fitness", "tracking") to boost both CTR and keyword relevance.