Revolut: Send, spend and save ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Revolut: Send, spend and save to dominate the Finance category in 2025.
💡 Building an app like Revolut: Send, spend and save? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Stacks three high-intent finance verbs in title ('send, spend, save') to cover core money actions
Positioning
Frames itself as a lifestyle ‘money super-app’ in subtitle vs competitors’ ‘banking/transfer’ labels
Notable Pattern
Leads description with hard social proof (‘60+ million customers’) before features to maximize conversion
Top Priority Keywords
Which Keywords Does Revolut: Send, spend and save Rank For?
According to AppFlight's keyword research, Revolut: Send, spend and save targets 20 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
revolut | 97 | 75 | #1 | 79% |
send spend and | 87 | 63 | #1 | 76% |
spend and save | 76 | 63 | #1 | 73% |
virtual card | 98 | 79 | #3 | 72% |
debit cards | 100 | 68 | #10 | 66% |
bank transfer | 100 | 71 | #18 | 62% |
send money | 100 | 96 | #16 | 60% |
apple pay | 100 | 69 | #32 | 58% |
money transfer | 100 | 90 | #27 | 57% |
savings | 92 | 96 | #21 | 56% |
online payments | 100 | 71 | #52 | 55% |
pay online | 100 | 69 | #74 | 53% |
financial | 100 | 92 | #50 | 53% |
secure transfers | 93 | 66 | #70 | 51% |
digital bank | 75 | 66 | #35 | 50% |
spending insights | 71 | 63 | #93 | 44% |
mobile wallet | 100 | 73 | N/A | 35% |
cashback | 100 | 74 | N/A | 35% |
credit cards | 100 | 75 | N/A | 35% |
physical card | 82 | 63 | N/A | 32% |
mobile banking | 100 | 93 | N/A | 32% |
money management | 82 | 65 | N/A | 32% |
low fees | 79 | 61 | N/A | 31% |
manage money | 79 | 65 | N/A | 31% |
currency exchange | 79 | 67 | N/A | 30% |
transactions | 80 | 70 | N/A | 30% |
global payments | 72 | 67 | N/A | 28% |
budget | 79 | 92 | N/A | 25% |
ATM | 0 | 0 | N/A | 0% |
Why Does Revolut: Send, spend and save's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Revolut: Send, spend and save successful in the App Store
In the description, the opening line immediately injects massive social proof: “Join the 60+ million customers worldwide…”. This is a strong conversion lever that differentiates it from smaller fintechs that lead with features. Revolut then reuses the title verbs (“spend, send, and save smarter”), reinforcing those high-intent keywords in a natural, on-brand way. The copy stays focused on outcomes (“spend smarter”, “extra protection”, “great exchange rates”) rather than internal tech, which helps it rank for benefit-driven long-tail queries users actually type.
Feature bullets are structured to capture additional keyword verticals while sounding user-centric. Phrases like “physical cards, virtual cards, single-use virtual cards”, “Google or Apple Pay”, and “55+ K in-network ATMs worldwide” each anchor distinct keyword clusters: card security, mobile wallets, and ATM access. “Spend abroad with great exchange rates” and “link your external bank accounts” quietly target travel money and account aggregation intent, again phrased as benefits. This mix lets Revolut surface for both generic finance searches and specific problem searches (e.g., fees abroad, ATM access, virtual cards).
Finally, Revolut’s tone and structure support both discovery and conversion. Short, punchy headers like “Make your spend, well-spent” break up text, keeping the page scannable on mobile while reinforcing brand voice. The description alternates between credibility (numbers, coverage, networks) and experiential language (“card you vibe with”), appealing to younger users who might search by brand after seeing ads or word of mouth. This combination of verb-based keyword coverage, strong social proof, and lifestyle positioning explains why Revolut converts well once users land on its listing, even in a crowded finance category.
What Alternative ASO Strategies Could Revolut: Send, spend and save Use?
AppFlight's AI analyzed Revolut: Send, spend and save's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Revolut: Send money smarter
Emphasizes simplicity and intelligence in handling everyday payments to attract users seeking a smoother way to manage cash flow.
Revolut: Spend and save
Uses a clear, outcome-focused promise to appeal to users who want more control over day-to-day spending and longer-term goals.
Revolut: Virtual card & pay
Highlights modern, card-based payments to engage users looking for secure, flexible ways to pay from their phone.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Virtual card & bank transfer
Pairs convenience and flexibility to reassure users they can handle both everyday purchases and account-to-account moves in one place.
Send money & savings tools
Combines fast transfers with building a financial cushion to resonate with users who want both speed and stability.
Debit cards, online payments
Spells out familiar payment methods to quickly signal that the app fits into users’ existing shopping and spending habits.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Get more from every dollar: instant transfers, smart savings, and powerful budgeting tools in one secure app. Update now to unlock new rewards and insights.
Rationale: Creates urgency by promising immediate financial benefits and future gains from updating or installing now.
Optimized Description
Restructured for clarity, scannability, and conversion
Join over 60 million people using Revolut to help manage money worldwide — pay, budget, save, invest, and travel, all from one secure financial app. SPEND WITH CONTROL • Use physical and virtual cards, plus Apple Pay, for fast everyday payments • Spend abroad with great exchange rates (fees may apply) • Access 55K+ fee-free in‑network ATMs worldwide • Link external accounts to see all your spending in one place • Personalize a physical card that fits your style (fees may apply) SET YOUR KIDS UP FOR SUCCESS • Open a Revolut <18 account for your child with their own card • Set controls, track activity, and send pocket money instantly • Teach healthy money habits with goals and real-time alerts FAST TRANSFERS, AT HOME AND ABROAD • Send in 25+ currencies to friends and family in just a few taps • Use built‑in chat to split bills and settle up instantly with Revolut users • Request money with payment links, whether they use the app or not • Track every money transfer with clear, secure transfers notifications GROW YOUR MONEY • Build a cash buffer with flexible Vaults you can access anytime • Turn on round‑ups and recurring transfers to save without thinking • Earn up to 4.25%* APY on USD with Vaults on eligible plans INVEST FROM YOUR PHONE • Trade stocks from as little as $1 (other fees may apply) • Choose from 2,000+ stocks and build a diversified portfolio • Enjoy commission‑free trades within your monthly allowance (other fees may apply) All investing involves risk; you may lose value. STAY ON TOP OF YOUR SPENDING • Get instant alerts for every card payment, ATM withdrawal, and subscription • Create smart budgets by category and track progress in real time • Use spending insights to see where your money goes each month • Upgrade to paid plans for extra perks, higher limits, and premium cards (fees apply) SAFETY YOU CAN SEE • Freeze or unfreeze your card in seconds from the app • Turn on single‑use virtual cards for extra protection online • Set per‑card limits and security controls that work for you • 24/7 in‑app support when you need help HOW YOUR MONEY IS PROTECTED Funds in your Revolut Prepaid Card Account are held at or transferred to Lead Bank, Member FDIC, and are insured up to $250,000 in the event Lead Bank fails, if specific deposit insurance requirements are met. Brokerage services are provided by Revolut Securities Inc., member FINRA/SIPC. Brokerage products: Not FDIC Insured • No Bank Guarantee • May Lose Value. Automated investing is provided by Revolut Wealth Inc., an SEC‑registered investment adviser. Investment accounts are not bank accounts and are not insured by the FDIC. *The highest APY applies to eligible Premium and Metal customers and is a variable rate that may change at any time. APYs are accurate as of October 20, 2023. Monthly fees, terms, and eligibility requirements apply. Vault services are provided by Sutton Bank, Member FDIC. For details on how we collect and use your data, see our California Privacy Notice at https://www.revolut.com/en-US/legal/privacy.
Rationale: Uses clear sections that move from everyday convenience to long-term security to build trust and motivate users to try the app for multiple money needs.
What Can You Learn from Revolut: Send, spend and save's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Use 2–3 high-intent verbs in your title (e.g. “Track, budget & save”) to cover the main actions users want to perform.
Craft a subtitle that expresses a lifestyle or transformation ("Change the way you…") instead of repeating dry category terms.
Open your description with a single, powerful proof point (users, countries, $ managed) before listing features.
Group related features into keyword clusters (cards, ATMs, wallets, savings) to naturally cover many search phrases in bullets.
Repeat your core title verbs once or twice in the description in benefit-led sentences to reinforce semantic relevance without stuffing.
Balance credibility (“X countries, Y ATMs”) with personality (“card you vibe with”) to appeal to both rational and emotional motivations.
Make your first 5–7 lines highly scannable with short sentences and mini-headlines, as this is what most users see before tapping ‘more’.