Stash - Rule Based Proxy ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Stash - Rule Based Proxy to dominate the Utilities category in 2025.
💡 Building an app like Stash - Rule Based Proxy? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Front-loads high-intent tech terms ('rule based proxy', 'Clash rules', 'network tool') across title and first line.
Positioning
Differentiates as a pro-grade Clash client with 'Full adaptation of Clash Premium configuration' vs generic VPN/proxy tools.
Notable Pattern
Uses dense feature bullets (MitM, HTTP Rewriting, DNS over HTTPS) as long-tail keyword magnets for expert searches.
Top Priority Keywords
Which Keywords Does Stash - Rule Based Proxy Rank For?
According to AppFlight's keyword research, Stash - Rule Based Proxy targets 20 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
stash rule based | 92 | 64 | #1 | 78% |
rule based proxy | 76 | 65 | #1 | 73% |
http rewriting | 58 | 55 | #5 | 58% |
dns over tls | 65 | 65 | #8 | 57% |
custom dns | 73 | 62 | #12 | 57% |
proxy client | 71 | 58 | #13 | 56% |
clash rules | 97 | 65 | #65 | 53% |
dns over https | 73 | 68 | #21 | 53% |
network tool | 71 | 58 | #84 | 45% |
proxy vpn | 92 | 71 | N/A | 33% |
fast vpn | 91 | 85 | N/A | 30% |
anonymous | 89 | 83 | N/A | 30% |
utility | 85 | 79 | N/A | 30% |
privacy | 93 | 93 | N/A | 30% |
socks5 | 73 | 67 | N/A | 28% |
security | 82 | 92 | N/A | 26% |
v2ray | 68 | 74 | N/A | 26% |
rule set | 46 | 41 | N/A | 26% |
shadowsocks | 69 | 77 | N/A | 25% |
mitm | 55 | 61 | N/A | 24% |
Why Does Stash - Rule Based Proxy's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Stash - Rule Based Proxy successful in the App Store
In the first sentence of the description, Stash immediately repeats “Clash” twice (“best choice for Clash rules” + “Clash Premium configuration”), signaling to iOS search that Clash compatibility is core. This tightly aligns with real-world demand: power users often search directly for “Clash rules iOS” or “Clash client”. By pairing “rule-based proxy client” with “multiple proxy protocol support” in the second line, they cluster several related intents—rule engine, proxy client, multi-protocol—into the critical first ~200 characters that drive relevancy.
The feature list is written as a keyword-dense glossary of advanced capabilities. Terms like “HTTP Rewriting”, “MitM”, “SSID Policy Groups”, “On-Demand Connections”, and “DNS over HTTPS/TLS/TCP” function both as trust-building proof for experts and as long-tail search hooks. Each bullet effectively targets a micro-niche (e.g., users searching specifically for “MitM iOS” or “DNS over HTTPS client”), increasing coverage without bloating the title field.
Positioning-wise, Stash avoids calling itself a generic “VPN”, instead leaning into “rule-based proxy” and “network tool” to stand apart from commodity privacy apps. This clarifies that the product is for configuration-heavy, rule-driven workflows rather than one-tap unblocking, and filters for high-value power users. The combination of precise technical keywords, early mention of a popular standard (“Clash Premium”), and feature bullets that read like search terms creates a coherent ASO funnel: attract experts, reassure with jargon, and convert with depth.
What Alternative ASO Strategies Could Stash - Rule Based Proxy Use?
AppFlight's AI analyzed Stash - Rule Based Proxy's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Stash Rule Based Proxy
States brand and core function in clear technical language, appealing to power users seeking precise traffic control.
Stash Proxy Client Rules
Highlights advanced rules on top of a proxy client to attract users who want more control than a basic proxy app.
Stash Network Proxy
Uses concise wording to signal a focused networking tool, lowering cognitive load for quick install decisions.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
HTTP Rewriting & Custom DNS
Surfaces advanced capabilities to signal power and flexibility, reassuring expert users this matches their needs.
DNS over TLS & HTTPS rules
Emphasizes modern encrypted DNS support to tap into security-minded users’ desire for safer connections.
Advanced Rule Set & MitM
Calls out expert features to create a sense of professional-grade control and attract technical audiences.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Control every connection with a powerful rule based proxy client on iOS — from HTTP rewriting to custom DNS and DNS over TLS — all in one clean, fast network tool.
Rationale: Combines a strong control-oriented promise with concrete advanced features to quickly convince technical users to try the app.
Optimized Description
Restructured for clarity, scannability, and conversion
Stash is a powerful rule‑driven proxy client and network tool that gives you full control over how apps on your iPhone and iPad connect to the internet. Built for power users, developers and security‑conscious people, it brings desktop‑grade traffic management to iOS in a clean, native interface. KEY CAPABILITIES - Forward TCP, UDP and ICMP traffic through your preferred proxy servers - Route connections by domain, IP‑CIDR, User‑Agent, or Wi‑Fi SSID - Load complex Clash rules and configuration files, including premium formats - Combine multiple rule set sources to match your exact routing logic SMART DNS & NAMING - Built‑in DNS server with hostname mapping for precise control - Support for encrypted resolvers such as DNS over HTTPS for improved privacy - Per‑network DNS behavior, ideal for different home, work or mobile setups HTTP(S) TOOLS & JAVASCRIPT - Rewrite HTTP and HTTPS requests using flexible JavaScript scripts - URL rewrite support for testing, debugging and power‑user workflows - Native dashboard showing HTTP, HTTPS and TCP requests in real time TLS INSPECTION & DEBUGGING - Optional MitM support to decrypt and inspect HTTPS traffic you own or manage - Designed for debugging, testing and personal analysis scenarios - Detailed request and response views to help you understand app behavior PROTOCOL & POLICY SUPPORT - Multiple proxy protocols supported, including SOCKS5, Shadowsocks and V2Ray - SSID‑based policy groups so each Wi‑Fi network can use different rules - On‑demand connections that automatically start or stop based on conditions DESIGNED FOR POWER USERS - Minimal, native interface that keeps complex setups manageable - Fine‑grained control aimed at users who care about privacy and security - A focused utility that helps you analyze, route and optimize your traffic Take control of your connections, tune every rule, and make Stash the central hub for understanding and managing how your iOS devices reach the internet.
Rationale: Uses a clear, benefit-first intro, then groups advanced features by theme to reduce complexity and end with a control-focused call to action that motivates installs.
What Can You Learn from Stash - Rule Based Proxy's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Lead with your strongest non-brand keyword in the title (like “rule based proxy”) instead of wasting it only in the description.
Use your subtitle to bridge expert and mainstream users: pair a broad phrase (“network tool”) with a benefit adjective (“simple”, “powerful”).
Front-load your primary integration or standard (e.g., “Clash rules on iOS”) in the first 1–2 sentences to capture branded and compatibility searches.
Turn your advanced features into a keyword list: write bullets that double as search phrases (e.g., “HTTP Rewriting”, “MitM”, “DNS over HTTPS”).
If you’re a power tool, avoid generic category labels like “VPN” in favor of precise problem terms (“rule-based proxy”, “packet sniffer”, “SSH client”).
Repeat 2–3 core concepts (e.g., “Clash”, “rule-based”, “proxy”) in title, first line, and bullets to reinforce relevance without obvious keyword stuffing.
Target multiple micro-niches by naming specific protocols, standards, and workflows users might search for instead of only broad category terms.