Strava: Run, Bike, Walk ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Strava: Run, Bike, Walk to dominate the Health & Fitness category in 2025.
💡 Building an app like Strava: Run, Bike, Walk? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Stacks 3 core intents in title ('run, bike, walk') plus 2 verbs in subtitle ('track, share') for broad match
Positioning
Leads with 'makes fitness tracking social' to frame Strava as a social network vs pure tracker utilities
Notable Pattern
Opens description with award + Apple Watch mention to capture 'watch fitness' intent and inject instant credibility
Top Priority Keywords
Which Keywords Does Strava: Run, Bike, Walk Rank For?
According to AppFlight's keyword research, Strava: Run, Bike, Walk targets 20 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
strava | 92 | 75 | #1 | 78% |
run bike walk | 90 | 65 | #1 | 77% |
cycling | 87 | 88 | #2 | 71% |
hike | 87 | 85 | #2 | 71% |
run tracker | 89 | 77 | #3 | 70% |
running | 90 | 92 | #3 | 69% |
activity tracker | 91 | 78 | #7 | 65% |
walking | 89 | 91 | #8 | 62% |
fitness tracking | 91 | 65 | #13 | 61% |
5k | 81 | 93 | #70 | 45% |
distance | 70 | 89 | #80 | 41% |
gps tracker | 100 | 78 | N/A | 34% |
performance stats | 84 | 63 | N/A | 33% |
10k training | 86 | 67 | N/A | 33% |
guided runs | 80 | 65 | N/A | 31% |
ride | 100 | 99 | N/A | 30% |
log miles | 74 | 60 | N/A | 30% |
workout log | 79 | 68 | N/A | 30% |
workout planner | 83 | 75 | N/A | 30% |
workout tracker | 80 | 76 | N/A | 29% |
adventure | 89 | 92 | N/A | 28% |
heart rate | 82 | 84 | N/A | 28% |
routes | 79 | 85 | N/A | 27% |
Why Does Strava: Run, Bike, Walk's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Strava: Run, Bike, Walk successful in the App Store
The subtitle “Track & share with friends” adds two high-intent verbs – “track” and “share” – that clarify what the app does in just five words. “Track” maps to utility queries (run tracker, cycling tracker), while “share with friends” surfaces the social angle that most fitness trackers don’t emphasize. This mix of functional + social language helps Strava win both users looking for a tool and those looking for a community.
In the description, Strava quickly reframes itself as “makes fitness tracking social” and “the homebase of your movement,” which is a strong positioning play against single-sport or device-bound competitors. The bullet “Record everything – runs, rides, hikes, yoga and over 30 other sport types” quietly seeds a large cluster of long-tail sport keywords without keyword stuffing. Listing multiple activity types also increases relevance for diverse searches like “hiking app” or “yoga tracker” that still fit the product.
Opening with “App Store Award Finalist for Apple Watch App of the Year 2025” is a smart credibility and keyword tactic. It front-loads “Apple Watch” + “App of the Year”, appealing to watch-first users and signaling quality in the first line that’s visible in search. The “Discover anywhere – our Routes tool…” bullet then differentiates Strava with a unique feature keyword (routes) that competes beyond basic GPS tracking, positioning it as a planner and discovery tool, not just a logger.
What Alternative ASO Strategies Could Strava: Run, Bike, Walk Use?
AppFlight's AI analyzed Strava: Run, Bike, Walk's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Strava Run Ride Hike GPS
Pairs a trusted brand with clear multi-sport GPS tracking to quickly signal value and reduce decision friction.
Strava Run Bike Walk App
Highlights everyday movement in a simple, scannable way so users instantly see this is the default app for active life.
Run Walk Cycle Route Tracker
Leads with core activities and a strong functional promise to capture high-intent users seeking a dedicated tracker.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Run tracker, routes & stats
Uses concise, benefit-focused language to promise measurable progress and attract performance-minded users.
Social running & cycling
Emphasizes community around key sports to tap into users’ desire for motivation and connection.
Activity tracker & route log
Signals an all-in-one solution that keeps workouts organized, appealing to users who want simplicity and control.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Make every run, ride, or hike count with social fitness tracking, smart routes, and AI insights that keep you motivated from your first 5K to everyday walking.
Rationale: Creates an emotional pull by framing workouts as part of a meaningful journey from first goals to daily routine.
Optimized Description
Restructured for clarity, scannability, and conversion
*App Store Award Finalist for Apple Watch App of the Year 2025* Track every workout and stay inspired with the social home for your miles. From running and cycling to trail adventures and walking, see your progress, connect with friends, and feel confident outdoors. Powerful fitness tracking, GPS tools, and community challenges turn your goals—whether a first 5K or a new personal best—into daily habits. WHAT YOU CAN DO • Use a powerful run tracker and GPS tracker to capture distance, pace, elevation, and log miles automatically. • Make it your all-in-one activity tracker and workout tracker for runs, bike sessions, trail adventures, walks, gym training, and more. • Stay on top of your performance stats, maintain a detailed workout log, and use flexible workout planner tools for everything from base building to 10K training. • Explore routes built from community data, or design your own to match your distance, terrain, and time goals. • Stay motivated with segments, badges, clubs, and guided runs that make solo training feel supported. • Turn raw numbers into clear insights with AI that highlights trends and recovery so you can train smarter, not just harder. • Share your live location with trusted contacts for extra peace of mind when you head out. • Sync seamlessly with Apple Watch, Garmin, Fitbit, and more so every workout lands in one place. FREE VS SUBSCRIPTION The app includes both a free experience and an optional subscription with additional features. You can subscribe and pay on the App Store using your Apple ID. Payment is charged to your Apple ID at confirmation of purchase and your subscription automatically renews unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours prior to the end of the current period. Subscriptions may be managed by you and auto-renewal can be turned off after purchase by going to the "Manage Subscription" page in settings. Any unused portion of a free trial period, if offered, is forfeited when you purchase a subscription. The subscription renews at the same cost unless otherwise notified. This app uses HealthKit to export your activities into the Health app and to read heart rate and biometric data, so your stats stay consistent across your devices. Terms of Service: https://www.strava.com/legal/terms Privacy Policy: https://www.strava.com/legal/privacy
Rationale: Blends clear benefit-led storytelling with social proof and safety cues to build trust while guiding users smoothly toward installing.
What Can You Learn from Strava: Run, Bike, Walk's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Combine brand + 2–3 core generic terms in your title (e.g., “Brand: Run & Walk Tracker”) to capture both branded and broad searches.
Use your subtitle to add high-intent verbs and 1 emotional or social phrase (e.g., “Track progress, stay motivated with friends”).
List 8–15 concrete use cases or activity types in bullets to naturally cover long-tail keywords without obvious keyword stuffing.
Open your description with a short social-proof hook (awards, ratings, press quote) plus 1–2 device/feature terms you want to rank for.
Anchor your first paragraph in a clear positioning statement (“X makes [category] social / simple / fun”) to stand apart from utility-only competitors.
Highlight one signature feature (like “routes” or “challenges”) repeatedly with consistent wording to build a defensible keyword niche.
Balance functional and emotional language: pair hard utility terms (track, record, analyze) with outcome terms (motivation, friends, community) to improve conversion.