Todoist: To Do List & Calendar ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Todoist: To Do List & Calendar to dominate the Productivity category in 2025.
💡 Building an app like Todoist: To Do List & Calendar? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Stacks 4 core category terms (to do list, calendar, planner, reminders) in title + subtitle for max reach
Positioning
Leads with 47M-user social proof and ‘peace of mind’ benefits to stand out from purely feature-led task apps
Notable Pattern
Seeds niches like ‘habit tracker’, ‘teams’, and ‘projects’ early in description to quietly widen keyword coverage
Top Priority Keywords
Which Keywords Does Todoist: To Do List & Calendar Rank For?
According to AppFlight's keyword research, Todoist: To Do List & Calendar targets 18 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
todoist | 87 | 67 | #1 | 76% |
to do list | 87 | 79 | #1 | 76% |
to-do list | 80 | 74 | #1 | 74% |
to-dos | 81 | 71 | #3 | 67% |
do list calendar | 79 | 61 | #3 | 67% |
task list | 82 | 66 | #5 | 65% |
task manager | 82 | 75 | #5 | 64% |
task management | 81 | 78 | #6 | 63% |
reminders | 92 | 93 | #10 | 61% |
tasks | 87 | 94 | #9 | 61% |
productivity | 96 | 82 | #17 | 60% |
daily planner | 80 | 80 | #12 | 57% |
checklist | 81 | 76 | #15 | 57% |
sync | 86 | 83 | N/A | 29% |
widget | 91 | 92 | N/A | 29% |
schedule | 82 | 86 | N/A | 27% |
habit tracker | 83 | 90 | N/A | 27% |
focus | 75 | 88 | N/A | 25% |
Why Does Todoist: To Do List & Calendar's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Todoist: To Do List & Calendar successful in the App Store
The opening description is built to convert and rank at the same time. It leads with “Trusted by over 47 million people”, which acts as both a credibility signal for users and a relevance signal around scale and reliability. In the same first lines, they hit emotional benefits like “declutter your mind”, “boost productivity”, and “peace of mind,” capturing intent from users who search around stress and focus, not just “tasks.” This mix of social proof + emotional outcomes improves tap-to-install on generic keyword traffic.
Further down, Todoist weaves in mid- and long-tail terms without sounding spammy. Phrases like “use it as a habit tracker”, “multiple views like calendar, list and boards,” “filter tasks by work and/or personal life,” and “collaborate on projects” quietly cover queries around habit tracking, Kanban boards, work planner, personal planner, and shared task lists. By clustering these within a few lines, they raise keyword density on important variants while keeping the copy natural and benefit-led.
Finally, their positioning expands the addressable market beyond single-user to-do apps without losing simplicity. Calling it a “simple yet powerful planner tool” that works for “individuals and teams” differentiates Todoist from both minimalist to-do lists and heavy project management tools. Mentioning “teams,” “collaborate,” and “projects” signals suitability for light team workflows, attracting B2B-adjacent searches while the core metadata still screams personal productivity. This dual-use positioning helps them rank on broad productivity terms and still convert niche, higher-value segments.
What Alternative ASO Strategies Could Todoist: To Do List & Calendar Use?
AppFlight's AI analyzed Todoist: To Do List & Calendar's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Todoist: To Do List & Tasks
Combines a trusted brand name with a direct promise of everyday organization to quickly build clarity and trust.
Todoist: Task Manager
Uses a concise, professional label to signal a powerful yet approachable tool for organizing work and life.
Daily Planner & To Do List
Speaks directly to the core job people want done—planning their day—while reassuring them it also handles everyday lists.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Task list, reminders & tasks
Stacks familiar terms people search for to create instant relevance and reduce decision friction.
Daily planner for productivity
Frames the app as a simple way to turn planning into meaningful output, appealing to achievement-oriented users.
Simple task manager for work
Promises an easy, work-ready solution that feels professional without sounding complicated or intimidating.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Stay on top of your day with smart reminders, a visual task list, and gentle habit tracker tools that boost productivity without the stress.
Rationale: Highlights relief from overwhelm and a calmer way to stay on top of responsibilities, tapping into users’ desire for control without anxiety.
Optimized Description
Restructured for clarity, scannability, and conversion
Stop trying to remember every little thing and start seeing a clear plan for your day. Turn scattered notes, emails, and ideas into one organized to-do list you can trust. Whether you’re managing work projects, school assignments, or home errands, you’ll always know what matters most right now. Enjoy calm, clear task management that adapts to how you work, not the other way around. CAPTURE EVERYTHING IN SECONDS • Add new to-dos in just a few taps or by typing naturally like “pay rent Friday at 5pm” or “call mom every month”. • Break big goals into smaller, doable steps so nothing feels overwhelming. • Turn repeat work into a reusable checklist for things like packing, grocery shopping, or meeting prep. • Organize by project, label, or priority so your brain doesn’t have to juggle details. PLAN YOUR TIME WITH CONFIDENCE • See your day, week, and month laid out on a calendar so you can schedule with a single glance. • Switch between list, board, and calendar views to match how you like to work. • Set due dates and alerts so you never miss an important deadline again. • Use powerful filters to pull up only what matters, like work items due today or personal errands this weekend. STAY ORGANIZED EVERYWHERE • Keep your information in sync across iPhone, iPad, Mac, web, and more. • Capture ideas from email, browser, and other apps so nothing slips through the cracks. • Add home screen and lock screen widget options for instant access to your day. • Work offline and let everything update automatically when you’re back online. COLLABORATE SMOOTHLY • Share projects with family, classmates, or teammates and assign items so ownership is clear. • Comment, upload files, and keep context in one place instead of scattered chats and email threads. • Get notified when someone completes an item or adds a new one so you can keep momentum going. BUILD BETTER ROUTINES • Turn repeating work into simple schedules so chores, workouts, and study sessions run on autopilot. • Use gentle streaks and trend charts to see how consistent you’ve been. • Highlight the most important items for the day to protect your focus. MADE FOR APPLE DEVICES • Check your day right from your wrist with Apple Watch support. • Use Siri, Shortcuts, and the share sheet to capture new items from anywhere. • Enjoy lock screen and home screen widgets, interactive notifications, and more powered by iOS features. FREE TO START, UPGRADE WHEN YOU’RE READY Start with the free version and organize your personal and professional life right away. When you need more power, upgrade to the Pro plan for additional features such as larger file uploads and more project limits. *Billing information*: Payment is charged to your Apple ID account at confirmation of purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the billing period. You can manage or turn off auto-renew in your Apple ID account settings after purchase.
Rationale: Uses a problem–solution narrative and clear sectioning to move users from feeling overwhelmed to seeing a concrete, low-friction path to feeling in control.
What Can You Learn from Todoist: To Do List & Calendar's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Pair your brand with 1–2 highest-volume generics in the title, then use the subtitle to add non-duplicated core terms (e.g., planner, reminders).
Open your description with a proof point (downloads, rating, years on market) plus 1–2 emotional outcomes to boost conversion on broad keywords.
Seed 3–5 adjacent niches (e.g., habit tracking, collaboration, work vs personal) naturally in the first two description paragraphs to widen keyword coverage.
Describe views and workflows using category language users search for (calendar, lists, boards, projects) instead of only branded feature names.
Use phrases like “simple yet powerful” to signal ease + depth, positioning yourself between basic todo apps and complex project tools.
Explicitly mention target audiences (individuals, students, teams, families) to catch intent-based queries without bloating your title.
Audit your first 5 lines of description: ensure they contain your core keywords, at least one niche keyword, and a strong benefit-focused hook.