TransferGo: Money Transfer ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by TransferGo: Money Transfer to dominate the Finance category in 2025.
💡 Building an app like TransferGo: Money Transfer? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Stacks brand + core term in title and 3 intent phrases ('money transfer', 'send money', 'abroad') up top
Positioning
Leads with value triad 'simpler, safer, cheaper' + global coverage stats to beat generic remittance apps
Notable Pattern
Uses hard numbers (164 countries, 41 currencies, 8M users) repeatedly as high-converting trust and relevance signals
Top Priority Keywords
Which Keywords Does TransferGo: Money Transfer Rank For?
According to AppFlight's keyword research, TransferGo: Money Transfer targets 17 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
transfergo | 95 | 70 | #1 | 78% |
bank transfer | 100 | 71 | #16 | 62% |
money transfer | 100 | 90 | #23 | 58% |
transfer money | 100 | 84 | #28 | 58% |
send money abroad | 95 | 73 | #27 | 57% |
cheap transfers | 87 | 64 | #43 | 53% |
transfer abroad | 81 | 63 | #36 | 52% |
fast transfers | 87 | 63 | #49 | 52% |
send money worldwide | 96 | 70 | #74 | 52% |
international transfers | 90 | 68 | #64 | 51% |
low-cost transfers | 79 | 68 | #43 | 50% |
global money | 78 | 74 | #99 | 44% |
mobile wallet | 100 | 73 | N/A | 35% |
remittance | 96 | 70 | N/A | 35% |
low fees | 79 | 61 | N/A | 31% |
currency exchange | 79 | 67 | N/A | 30% |
overseas payments | 72 | 58 | N/A | 30% |
Why Does TransferGo: Money Transfer's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make TransferGo: Money Transfer successful in the App Store
In the description, they front‑load “international money transfer simpler, safer and cheaper”, which repeats the main keyword phrase while adding clear value props. Terms like “fast, low-cost transfers at excellent rates” mirror what users actually type (cheap, low fee, fast) even if not all appear in the title. The short, scannable bullet lists (“Send money super-fast”, “Transparent and clear”) keep keyword usage natural while still repeating “send money” and “money” frequently enough to reinforce relevance.
TransferGo’s positioning leans hard into trust and transparency, critical in the Finance category. Phrases like “simpler, safer and cheaper” plus “No hidden fees” address the top three user anxieties around remittances: complexity, security, and surprise costs. Backing this up with social proof—“more than 8 million people”, “164 countries”, “41 currencies”—differentiates them from smaller or regional players and justifies selection even when multiple “money transfer” apps appear in search.
Another reason this strategy works is the balance between benefit-led copy and feature detail. They emphasize outcomes (“Receive money… in minutes”, “no hassle”) before diving into specifics like card or bank payouts, which likely boosts conversion from generic search traffic. The copy is short enough to be fully readable on mobile, reducing drop-off, while still repeating key intents (fast, cheap, abroad) several times. Overall, their metadata is tuned to win both the algorithm (through focused keyword themes) and the user (through concise, number-backed promises).
What Alternative ASO Strategies Could TransferGo: Money Transfer Use?
AppFlight's AI analyzed TransferGo: Money Transfer's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
TransferGo Money Transfer
Pairs a clear brand name with a straightforward outcome to reduce decision friction for users scanning search results.
TransferGo Bank Transfer
Highlights a familiar banking action to build trust and signal safety for users moving savings between accounts and countries.
TransferGo: Transfer Money
Uses a direct action phrase to make the value instantly obvious and nudge impulse installs from users with urgent needs.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Fast, cheap transfers
Emphasizes speed and affordability together to appeal to cost‑sensitive senders who value quick delivery.
Cheap transfers with low fees
Reassures price‑conscious users by stressing that both transfer costs and service charges stay down.
Low fees to send money abroad
Connects low pricing with the emotional goal of helping loved ones overseas, increasing motivation to install.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Send money in minutes. Enjoy secure international transfers, great rates and clear pricing when you support family or pay overseas from your phone.
Rationale: Creates urgency and emotional resonance by linking fast, transparent payments to caring for relatives abroad.
Optimized Description
Restructured for clarity, scannability, and conversion
TransferGo helps you send global money securely in minutes, so you can support family, pay bills and handle overseas payments without the usual bank stress. With low, upfront pricing and great exchange rates, you can transfer abroad or home with confidence, straight from your phone. Designed for people living and working away from home, the app makes international transfers simple, fair and fast. FAST & FLEXIBLE • Fast transfers to cards and bank accounts, often arriving in minutes. • Multiple delivery options, including bank accounts, cards and, where available, mobile wallet payouts. • Track every remittance with real-time status updates and notifications. FAIR PRICING & GREAT RATES • Transparent prices and low fees shown upfront before you confirm. • Competitive exchange rates and low-cost transfers with no hidden charges — you always see the full amount your recipient gets. • We lock your rate at the time of payment to help protect you from currency exchange swings. • Use the app to send money worldwide to 160+ countries in 40+ currencies. SAFE & TRUSTED • Licensed and regulated financial institution in the UK and EU. • Advanced security and encryption keep your personal data and payments protected. • Identity checks and anti-fraud controls help safeguard your account and every transfer. GLOBAL COVERAGE • Send from much of Europe to Africa, Asia, the Middle East and the Americas. • Pay into local bank accounts and cards in minutes in many countries. • New routes and payout options are added regularly based on customer feedback. HOW IT WORKS 1. Create your account and verify your identity in a few simple steps. 2. Choose who you're sending to, how much and the delivery method. 3. Pay by card or bank transfer and track your money until it arrives. SUPPORT & COMPLIANCE • Multilingual customer support ready to help by email and in-app. • Clear information on limits, timings and fees before you send. • Fully compliant with EU and UK regulations on payments and anti-money laundering. Download the app today to move your money with confidence — and stay closer to the people and places that matter most to you.
Rationale: Uses a trust-focused, benefit-led structure with clear sections that address users’ fears about cost, speed and safety while guiding them smoothly toward installation.
What Can You Learn from TransferGo: Money Transfer's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Combine brand + core category keyword in the title (e.g., “Brand: Money Transfer”) to rank for the biggest head term without losing identity.
Use the subtitle to target a second major intent phrase like “send money abroad” or “international transfers” instead of repeating the same words.
Lead your description with 1–2 keyword-rich sentences that also state your core value triad (e.g., “simpler, safer, cheaper”).
Inject concrete numbers (countries, currencies, users, speed in minutes) to build trust and improve conversion from cold search traffic.
Organize benefits into short, skimmable bullets that naturally repeat your main keywords without feeling like spam.
Explicitly address top category fears (e.g., “No hidden fees”, “safe”, “secure”) to differentiate from generic competitors and increase installs.
Audit your first 3–4 lines of copy—the part most users see—and ensure they contain your main keyword, your differentiator, and at least one proof point.