Wipr 2 ASO Teardown:
Top Keywords & Strategy
In this comprehensive analysis, we reveal the real-time App Store keywords and metadata strategy used by Wipr 2 to dominate the Utilities category in 2025.
💡 Building an app like Wipr 2? Use this data to find low-competition keywords and outrank the market leaders.
Executive Summary
Keyword Strategy
Leads with power terms 'block ads' & 'trackers', then stacks 5+ problem nouns in first two sentences.
Positioning
Frames itself as speed & battery booster, not just ad blocker, via 'clean', 'load fast', 'battery life', 'data usage'.
Notable Pattern
Seeds 10+ language names in description to capture global long‑tail privacy searches without extra localizations.
Top Priority Keywords
Which Keywords Does Wipr 2 Rank For?
According to AppFlight's keyword research, Wipr 2 targets 19 primary keywords with data on volume and difficulty
All Keywords
Some of these keywords inspire your ASO bundle content.
| Keyword | Volume | Difficulty | Current Rank | Opportunity |
|---|---|---|---|---|
wipr | 80 | 69 | #1 | 74% |
cookie warnings | 92 | 65 | #12 | 62% |
adblocking | 91 | 63 | #25 | 58% |
adblocker | 91 | 66 | #28 | 57% |
pop-up blocker | 81 | 63 | #18 | 57% |
tracker blocker | 89 | 63 | #31 | 56% |
ad blocker | 92 | 82 | #27 | 55% |
block trackers | 89 | 68 | #38 | 54% |
block ads | 81 | 74 | #31 | 52% |
popups | 68 | 63 | #37 | 48% |
safari | 100 | 76 | N/A | 35% |
secure browsing | 93 | 72 | N/A | 34% |
tracking protection | 90 | 67 | N/A | 34% |
cookie consent | 83 | 65 | N/A | 32% |
automatic consent | 73 | 60 | N/A | 30% |
privacy | 93 | 92 | N/A | 30% |
2 | 94 | 94 | N/A | 29% |
content blocker | 71 | 67 | N/A | 28% |
dark mode | 42 | 73 | N/A | 18% |
Why Does Wipr 2's ASO Strategy Work?
AppFlight's analysis breaks down the key factors that make Wipr 2 successful in the App Store
Beyond raw keywords, the copy leans hard into benefit-driven language that users actually type: “look clean”, “load fast”, “stop invisibly tracking you”. These phrases map to search intents like “speed up Safari”, “clean Safari”, and “stop tracking”, expanding beyond the narrow “ad blocker” term. Mentioning “battery life” and “data usage” pulls in another adjacent cohort: users searching for ways to fix battery drain or reduce mobile data, but who end up discovering Wipr as the solution.
The description also smartly mixes trust and maintenance signals with keywords. Calling out that the blocklist is “updated twice a week automatically” hits reliability (a major differentiator vs abandoned blockers) while quietly dropping “blocklist” and “automatically” as relevance terms. Listing enhanced blocklists for many languages (Chinese, Czech, Danish, Dutch, etc.) both reassures international users and injects 10+ language keywords that can help Wipr surface for region- or language-specific privacy searches.
Finally, the branding and structure support conversion. The short, distinctive name “Wipr 2” is easy to remember and leaves room for strong subtitle keywords. The copy is broken into fast, scannable sentences focused on outcomes over features: cleaner pages, faster loading, better battery and data. That tight focus reduces cognitive load, which likely boosts tap-through and install rates when users compare Wipr to more technical, jargon-heavy ad blockers in the Utilities category.
What Alternative ASO Strategies Could Wipr 2 Use?
AppFlight's AI analyzed Wipr 2's positioning and generated optimized alternatives for maximum visibility
App Name Variants
3 AI-generated alternatives with strategic rationale
Wipr 2: Safari Ad Blocker
Spells out the platform and outcome to give instant clarity and reduce decision friction.
Wipr 2: Fast Adblocking
Emphasizes speed and efficiency to appeal to users who want an immediate performance boost.
Wipr 2: Pop-up Blocker
Focuses on a common pain point to create quick recognition and urgency to install.
Subtitle Variants
3 AI-generated alternatives with strategic rationale
Block trackers & cookies
Highlights protection from hidden tracking to reassure privacy-conscious users.
Secure browsing, more privacy
Promises safety and control, tapping into users’ desire to feel protected online.
Content blocker for popups
Describes the tool in plain language to build trust through simplicity and transparency.
Optimized Promotional Text
Enhanced for conversion and character efficiency
Tired of cluttered pages? Instantly strip out ads, pop-ups and trackers so sites load faster, your data plan lasts longer, and browsing finally feels calm again.
Rationale: Opens with a relatable frustration and then stacks tangible benefits to motivate an immediate install.
Optimized Description
Restructured for clarity, scannability, and conversion
Browse the web without clutter, distractions, or tracking. Wipr 2 keeps Safari clean by quietly removing ads, popups, trackers, and cookie banners before pages even load. Pages load faster, your battery lasts longer, and you use less data — all while keeping your personal information out of invisible advertising profiles. What this app does for you: • Protects you from cross-site tracking for more secure browsing and stronger privacy. • Hides nagging cookie warnings and banners without breaking the sites you visit. • Deals with many automatic consent dialogs for you, so you can keep your focus instead of tapping through pop-ups. • Acts as a lightweight content blocker designed for speed, efficiency, and low battery impact. • Updates its blocklist automatically twice a week to keep up with the latest trackers and annoyance patterns. Enhanced blocking rules are available for many languages, including Chinese, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Macedonian, Malay, Norwegian, Polish, Romanian, Russian, Slovak, Spanish, Thai, and Vietnamese. One purchase unlocks the app on iPhone, iPad, Mac, and Apple Vision Pro, with full support for accessibility features such as VoiceOver and Voice Control. Icon themes and Family Sharing are included, so everyone in your household can enjoy calmer, faster browsing. There are no acceptable ads, no paid exceptions, and no tracking of what you do online — the app is funded only by its users, and it only answers to you. Made with care by an independent developer who uses it every day and is committed to keeping the web pleasant to use. Terms & Conditions: https://kaylees.site/terms-and-conditions.html
Rationale: Starts with the core problem, then lists clear, concrete benefits and ends by emphasizing independence and user-first values to build trust and justify purchase.
What Can You Learn from Wipr 2's ASO?
Based on AppFlight's teardown, here are actionable ASO lessons you can apply to your own app today
Front-load your top 4–5 problem keywords (e.g., ads, popups, trackers, cookies) in the first sentence of the description and make them ultra-clear.
Use your subtitle as a compact verb + noun statement (“Block ads, trackers, and more”) instead of brand fluff to maximize search relevance per character.
Expand beyond your core term by tying into adjacent intents like speed, battery, and data savings so you can rank for more than one type of query.
Add explicit maintenance signals (“updated twice a week automatically”) to stand out from dead competitors and reassure users in a single short phrase.
List supported regions, languages, or platforms (e.g., Chinese, Dutch, Safari) to seed long-tail keywords without needing full localized descriptions yet.
Keep your brand name short so you can spend most of the visible metadata budget on strong utility keywords in the subtitle and the first 2 lines of text.
Write descriptions as quick, scannable benefit sentences—each line should either name a problem, a benefit, or a proof point, never filler.